Inside CIFF Guangzhou: Learning from the Furniture Trade
Mar 24, 2025
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3 mins
CIFF Guangzhou is one of the biggest furniture trade shows in the world. With thousands of exhibitors and visitors from all over, it’s a fast-paced environment where business deals are made, trends are set, and relationships are built. I had the opportunity to help at a booth, and it turned out to be an invaluable experience as a newbie in the furniture industry.
Understanding Customers and Market Trends
Standing at the booth, I got to see how customers think. What do they ask about first? What materials catch their eye? What price points make them hesitate? These interactions weren’t just surface-level conversations—they were insights into real buying behaviors, preferences, and decision-making processes.
I met so many customers who own furniture stores in India, which meant I got to see how they think about products and what works in the cities they cater to. For Indian clients, the focus was often on quality, durability, and pricing. Many were looking for a balance between affordability and high-end aesthetics. I also saw firsthand everything that goes into the process of importing furniture into India.
The People: Making Industry Connections
One of the best parts of CIFF was meeting people. The industry is filled with professionals who have been doing this for decades, and as someone still early in my journey, it was invaluable to learn from them. From suppliers and factory owners to interior designers and sourcing agents, every conversation gave me a deeper understanding of the furniture trade.
A special shoutout to David at Erchi, who not only guided me through the chaos of the fair but also shared invaluable industry insights. Whether it was explaining how materials can be swapped to meet price points or introducing me to his clients, his experience made my learning curve a lot smoother.
It was genuinely exciting to talk with people, and it was so nice to hear how they loved speaking to someone of their own origin in this foreign land. Sharing bhujia and talking about India made me connect with them in a way that felt warm and familiar, even in the middle of a busy trade show.
Enjoying the Process
Despite the long hours and non-stop talking, I loved every second of it. There’s something incredibly satisfying about bridging the gap between manufacturers and buyers, helping people find exactly what they need, and seeing deals take shape in real time.
I hope I can do this again and meet many such people soon!